BI

An applied discipline that uses evidence about how people actually decide and behave to improve policy and service design.

Context: BI is highly ambiguous. This record covers Behavioural Insights; Business Insights and Behavioural Indicator remain separate meanings in the dataset.

Analysis and information used to understand business performance, customers or operations and support decisions.

An observable action or behaviour used as evidence when assessing a competency, standard or performance expectation.

Context: Do not confuse this proposed meaning with BI — Behavioural Insights, a separately documented public-policy term.